![]() When possible, you’ll also want to use data about what show these viewers have enjoyed in the past to better market to them. Push Notification: “Don’t miss one of TV’s hottest new shows – Designated Survivor 7pm EST tonight!” Use location and time zone targeting to provide precise information about when viewers should tune in. ![]() These viewers are also less likely to seek out new shows, so it’ll be your job to introduce them to fresh-off-the-press shows they might like.Ĭampaigns You Might Run for the Casual Viewer:Īpps with cable offerings might try to catch the casual viewer at an opportune moment, and encourage them to turn on the TV. They prefer series style shows that have episodes with self-contained arcs, requiring the least amount of commitment. The casual viewer will watch a show when it pops up on cable, but isn’t inclined to follow the white rabbit into the proverbial bunny hole of television. Do you agree with our audience assessments? Let us know what you think- and don’t touch that remote! We’ve highlighted five key audiences below, along with a few suggested campaigns that might speak to those segments. The manner in which individuals engage with television can vary, and for tv-based apps, understanding how various audiences consume media differently will help them craft the most appropriate and successful campaigns for any given segment. Retrieved February 26, 2023.Television plays a pretty powerful role in our lives, revealing stories from different cultures and worlds we could never hope to explore on our own.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |